Brief: “Carling Black Label wanted to drive awareness to a youth football focused audience about the development academy.”
Human Truth: Football is a language before it’s a sport.
What We Did: Spoke to young players and supporters in isiZulu, Setswana, Xitsonga, and Tshivenda, where they gather online. Multilingual, hyper‑local storytelling with signal‑based distribution.
Why It Mattered: Young players felt seen; clubs gained visibility; brand earned cultural permission to coach, not just advertise.
| Viewability | Clickthrough Rate |
|---|---|
|
100% |
3x vs. industry average |
Brief: “Payshap is the result of a long-term industry collaboration led by BankServ Africa, the financial sectors clearing house, and allows you to transact instantly without sharing banking details or using a banking app.”
Human Truth: Trust grows when instructions sound like home.
What We Did: Simplified safety and instant payments in home languages. Translate “safety and simplicity” into home‑language clarity, with conversational journeys answering the precise “how.”
Why It Mattered: Fewer barriers, more confidence; trust built in the words people trust.
| Clickthrough Rate | Clickthrough Rate | Phygital |
|---|---|---|
|
6x overall |
16x in isiXhosa |
relevant print extensions |
Brief: “Payshap is the result of a long-term industry collaboration led by BankServ Africa, the financial sectors clearing house, and allows you to transact instantly without sharing banking details or using a banking app.”
Human Truth: Trust grows when instructions sound like home.
What We Did: Simplified safety and instant payments in home languages. Translate “safety and simplicity” into home‑language clarity, with conversational journeys answering the precise “how.”
Why It Mattered: Fewer barriers, more confidence; trust built in the words people trust.
| Clickthrough Rate | Clickthrough Rate | Phygital |
|---|---|---|
|
6x overall |
16x in isiXhosa |
relevant print extensions |
Brief: Diageo partnered with Mother Tongue Media to connect with audiences in their own languages – not just reaching people, but creating lasting impact for their purpose marketing campaign.
Human Truth: 91% of South Africans speak a language other then English at home.
What We Did: Drove home brand messaging while supporting 56 local publishers. Leaving money in South Africa and supporting local business’s.
Why It Mattered: 10 new minority language websites launched and new jobs created, real meaning and real impact.
| Viewability |
|---|
|
35+ seconds average viewability vs. the industry’s global 1-second standard |
