“To date SAB has invested over R73 million in funding and business development support, to help 143 social innovators. Each innovator focuses on solving a social problem in the sectors such as housing, healthcare, education, social services, disability, energy, water and sanitation, community safety and security, agriculture, recycling, and financial inclusion.”
SAB wanted to communicate the great work they are doing to the community, in their language nationwide.
Working with MotherTongueMedia to help translate the creative and reach these users on their network of relevant vernacular publishers. SAB was able to achieve:
| Viewability | Clickthrough Rate | Expoture Time |
|---|---|---|
|
< 20 Seconds |
5 x Greater then the category average |
<1,231 hours of brand communication |
“Only 2% of books published in South Africa are in our local African languages, yet 80% of the population speaks a language other than English or Afrikaans”
Cadbury is appealing to consumers to translate just one word, to co-author a library of African language children’s stories that will live on the Cadbury website so that anyone can download and read them.
Working with MotherTongueMedia to help translate the creative and reach these users on their network of relevant vernacular publishers. Cadburys was able to achieve:
| Viewability | Clickthrough Rate |
|---|---|
|
< 30 Seconds |
3 x Greater then the category average |